In a complex and fast-changing environment, how do you improve your chances of making the right decisions?
Sandtable builds virtual populations that simulate human behaviour.
Our approach works where where traditional research techniques fall short: where data is messy or incomplete, where there are many inter-dependent influences on behaviour, or where behaviour is affected by social interactions. It’s also useful for modelling ‘what if?’ scenarios, when running experiments in the real world is not a realistic option.
We create our populations using an approach called agent based modelling (ABM). ABM amplifies existing research and insight activity by combining multiple data sources into one dynamic picture of what is going on.
ABM is being used by increasing numbers of organisations across a range of fields, from economics to healthcare to consumer marketing, to understand and influence human behaviour.
Who we are
Our team combines skills in computer science, software development, data science, strategy and marketing.
What we do
Sandtable is one of a very few companies worldwide that are applying Agent Based Modelling in a commercial context.
How we do it
Find out what’s involved in building models of populations from the bottom up.
Building a virtual population is a way of building consensus amongst diverse organisational stakeholders by providing a focus for discussion and debate – aligning them around a common model of what is going on.
Virtual populations allow you to answer questions such as:
- Where are the gaps in my understanding of what is going on?
- What is the change I want to create? what do I need people to do?
- Which interventions that are available to me will have the most impact?
- How do I focus my marketing resources more effectively to achieve my objectives?
ABM is being used by an increasing number of organisations across a range of fields, from economics to healthcare to consumer marketing, to understand and influence human behaviour.
Sandtable has created virtual populations for clients including:
We work in partnership with internationally-acclaimed academic experts on ABM and we are working with the Technology Strategy Board who have awarded us a SMART grant.
From the Blog
27 Nov 2013As part of a larger project we've been working on to build a simulation of social influence (more on that…
27 Sep 2013Agent-based modelling is well suited to building both predictive and explanatory models. The tools and techniques employed may be different,…