dunnhumby takes 50% stake in Sandtable

We are delighted to announce that dunnhumby has taken a 50% stake in Sandtable.

dunnhumby is one of the leading customer science companies and we share with them a passion for using data to understand behaviour. It has been a privilege to work with them, pioneering the use of agent based modelling (ABM) with large scale individual data to uncover unique insights about consumers.

This announcement is a testament to what we have achieved together and our shared belief in what more can be delivered using ABM.

We look forward to talking more about our joint capabilities and what they can offer to brands and retailers in due course. In the meantime you can read about the partnership here and here.

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