Customer acquisition and retention
Using these simulations we can run experiments to:
- Analyse drivers of performance, e.g. to what extent is our growth in sales due to price reduction rather than the a growing economy?
- Forecast performance in a range of different future scenarios, e.g. what will happen to market share if fuel prices drop and increase household purchasing power?
- War game future sales in the context of competitive activity, e.g. what will happen if our major competitor drops their prices to match ours?
- Evaluate strategy to measure likely impact and calculate return on investment, e.g. what will happen to sales if we open stores as opposed to investing in a media campaign to improve brand perceptions?