Media response

How does media influence people’s behaviour?

Over the last 10 years the media environment has become more complex, fragmented and interactive.

The traditional model of media consumption based on reach and frequency no longer adequately describes peoples’ more engaged relationship with different types of media.

Organisations seeking to use media to change attitudes and behaviour need to understand the mechanisms by which people engage with, create and redistribute content in order to make efficient and effective use of the range of paid, owned and earned media channels now available.

We build simulations of media engagement to help organisations:

  • Identify the media mechanisms which are driving attitudes and behaviour amongst different segments of their target audience
  • Attribute the impact that different interactions with media are having on peoples’ behaviour
  • Develop more efficient media strategies
  • Evaluate media strategies before they have been implemented to forecast return on investment
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