That desire has driven us to develop new approaches and new tools. It has brought together people with disparate interests in behavioural psychology, data analysis and computer science.
Over the last 6 years it has lead us into emerging areas such as data science, machine learning and cloud computing.
We have applied our approach to behaviour from shopping to rioting, soft drinks to hand washing. We believe that the tools and techniques we are inventing will ultimately have an even broader application.
We are based on Old Street, London.